Founder of AsoebiBella, Nkechi ‘Ink’ Eze is the first cover girl for the BM|Pro cover girl series in 2018 and she looks absolutely gorgeous in the photos shot by Big H Studios.
The entrepreneur whose makeup was done by the magazine owner, Banke Meshida Lawal talked about transitioning to full-time entrepreneur a year ago, life in a family of diverse talents, AsoEbiBella’s social impact and more.
Talking about why she branched out of BellaNaija and faced AsoEbiBella, she said, “Behind every blushing bride and groom was their decked out troupe of family and friends, who put as much effort into their looks, it is really one of the best celebrations of African culture in today’s modern world and with that, I conceived of the AsoEbiBella hashtag as a way for people to connect with fellow traditional fashion enthusiasts, explore new styles and discover new vendors. From the very early days of AsoEbiBella, about 2 years before it launched as a venture, we just knew it was special and that it would become my startup so I began taking steps towards this.”
“We would look at the analytics and we were in awe and inspired by the millions of unique users viewing and sharing the compilations every week, it was blossoming into a thriving community and at that point, the community needed its own platform, it was the perfect time to fully commit to creating what is now the top fashion tech startup in Nigeria.”
Among other things, she also talked about how it felt like having a sibling like Uche Pedroof BellaNaija saying, “God blessed me by placing me in my family. Uche is my immediate older sister, and we happen to be the only two in the same industry of media and tech, so she’s my mentor, friend and stylist rolled into one. She’s also my “twin”. We’re almost the same height, size and have the same shoe size – lucky me – it’s fate.”
“My siblings are so diverse in their interests. Just to give you an idea, we have a star musician, a medical doctor who’s also licensed in Chinese medicine – acupuncture and holistic medicine, and a cleaning company owner among us! It doesn’t get more different than that. However, what unites us all is our shared values – a focus on positive impact, and a drive to be the best at what we do.”