In the past 72 hours, Nigerians have been buzzing over Falz the Bahd Guy’s new brilliant single “This Is Nigeria” which is a cover of American rapper Childish Gambino’s institutionally charged “This Is America”. Just like Gambino’s, Falz’s version was released with a compelling video that sees him addressing various political, social, religious and cultural ills in present-day Nigeria.
The laudable video has amassed over 700k YouTube views in less than 72-hours and has also received applause from American rapper and mogul Diddy. It would be safe to say that the visual which ran at a length of 3 minutes 42 seconds left no stone unturned as the laughable sad reality of Nigeria was concisely put on display. While well-deserved praises have been accorded to Falz, very little has been said of Prodigeezy; the young director and cinematographer who brought the idea to life.
Iyobosa Rehoboth who goes by the moniker; Prodigeezy is a 23-year old prolific video director who although hasn’t quite amassed prominence has been a practicing director for well over four years. The Edo state native who was bred in Port Harcourt started his professional journey at the age of nineteen right after bagging a certificate from the Digital Academy (The Film School) in Mumbai – the capital city of India.
Post-film school, Prodigeezy began to test the waters of music video directing and the highlight of this attempt would be during his time with Aristokrat – the music label that played home to Burna Boy in the early years of his musical career. Geezy’s time with the label which spanned for up to two years can be proven by a number of music videos including the visual for Burna Boy’s 2017 single “Boshe Nlo” which he shot and directed at the Lekki Conservation Center in Lagos.