Jagamaster Distillers has signed up Nollywood actor, Bolanle Ninalowo as brand ambassador.
With the agreement, the banker turned movie star will now be the face of the company’s brand, Jagaban Alcoholic Bitters.
The Nollywood star will represent Jagaban Bitters and feature in its promotional activities across the country.
Speaking at the event which took place in Lagos last week, the Chief Executive Officer (CEO) of the Company, Mr. Ajamma Emeka Gerald, expressed gratitude to God and their numerous customers for supporting and making the company a frontline distilling company with high quality.
He said the company, a subsidiary of Madonna Liveth Industries limited will continue to satisfy its customers in terms of quality products.
“Our company is known for producing quality beverages and we cannot offer less,” he said.
“Jagamaster Distiller’s products always stand out in the market because of its quality, as the products are for mature minds and market. Our new product which is Jagaban Bitters, an alcoholic bitter, is a blend of herbs and roots, the product is the outcome of our research of many years, its recipes which are majorly herbs and roots are sourced from within and outside the country.
“There are lots of herbs and roots well known for boosting stamina, immune and performance enhancement, these are what will blended to come up with the smooth tasting bitter called ‘Jagaban Bitters’”, he said.
Collaborating the CEO of the company, the Group Managing Director, Mr. Frank Oji, stated that the product is totally different from existing bitter products in the market because of its natural extract and the herbs and roots component which are good for well-being.
He also said that Ninalowo was chosen as their brand ambassador because of his talent, reputation, career and exposure.
“I feel great and honoured,” Ninalowo said.
“It’s an awesome feeling to be able to represent a great and quality brand like Jagaban Bitters, if you are yet to drink Jagaban Bitters, you are yet to drink the real bitter.”
The occasion was also well attended by many celebrities and nollywood stars.